Since its inception in 2010, Masterpiece London has set itself apart from other global art and antique fairs through its focus on cross collecting: the idea that the interests of connoisseurs transcend demarcations like medium, era, discipline or geography. By simultaneously showcasing work from all continents, mediums and time periods, the fair has rightfully earned a reputation for providing unique and intriguing experiences.
Thanks to its eclectic bias, Masterpiece not only attracts serious art and antique collectors, but also draws lovers of the other finer things in life, such as food and fashion. One culinary highlight of Masterpiece 2017 is the chance to experience the 8-year in the making Blanc de Blancs NV from champagne producer Perrier-Jouët. But the most intriguing crossover branding experiment this year definitely has to be "The Cape Reimagined, An Exhibition by Burberry", an exhibition of specialty capes created by London-based luxury fashion brand Burberry.
recently crafted 78 unique capes inspired by the works of British sculptor Henry Moore. The capes were first exhibited in February in London following the Burberry runway show. Their appearance at Masterpiece London perfectly represents the idea that cross-collecting extends not only to art and antiques, but also to the realms of lifestyle and design.
Image courtesy of Masterpiece London.